Mobile Publishing Platform

Through its turnkey, state-of-the-art Mobile Publishing Platform, Brand2hand enables consumer-facing brands to launch mobile versions of their health and fitness media products.

From concept to development to launch, we work with our clients to build a mobile presence that is totally integrated with each brand's existing presence in the online and offline world.

Our turnkey services include ongoing maintenance and upgrades on mobile health and fitness features in development that will be available exclusively to Brand2hand clients and their customers.

Our experienced mobile development team understands the unique issues involved in turning a mobile phone into a personal training companion and will help you successfully navigate the process of going mobile with your brand. We provide simple solutions to the highly complex challenges of mobile development.

Partner with Brand2hand to extend your brand reach and relevance by making health and fitness content accessible to your customers in the environments where it is actually relevant to them. at their health clubs, in restaurants, at the grocery store, or on the go.

Brand2hand's Mobile Health & Fitness Publishing Platform provides the following solutions for consumer brands:

Mobile site development, hosting, maintenance, and upgrades

Private label branding for seamless integration with existing online and social networking properties

Dynamic diet plan and workout plan integration based on the client's brand, philosophy, and content

Re-purposing & optimization of existing content assets (image and/or video) for mobile deployment

• Trans-coding
Conversion to multiple image and video file formats
Conversion to multiple screen resolutions
Conversion to multiple frame rates and bit rates

Device recognition systems capable of recognizing requesting device and rendering a device-specific version of the mobile site and of the content requested. Multiple device recognitions variables resolved by the Brand2hand platform include:

• Handset manufacturer, model, and operating system
Device-specific user-interface
Screen resolution
Carrier network
Geographic location
Worldwide mobile payment-enablement options (including appropriate currency)
Language, etc.

Global mobile payment enablement solutions

• On-phone-bill billing solutions on 200+ carriers worldwide
Visa/MasterCard billing via mobile
PayPal Mobile billing

Strategic mobile promotional tools for promoting client mobile sites

• Web-to-mobile triggers send text messages to mobile phones, which include a mobile link to your site
Text-to-mobile triggers send text message responses to user requests, which include a mobile link to your site
Tell-a-friend triggers send text messages to mobile phones, which include a link to your site

'On-deck' alliances to get your mobile brand listed on phone carrier menus

• Established mobile carrier relationships to secure on-deck placement
Established mobile aggregator relationships to secure on-deck placement

Customer health/fitness/goal profiling to generate program recommendations

SMS (text message) tools to communicate with your customers Language translation

Geo-targeting - Different messages for different geographic target markets

Demographic-targeting - Different messages for different demographic profiles

RSS to mobile (blog-to-mobile) solutions

• Publications via client's online blog automatically publish in real time to mobile portal as well

Mobile advertising network integration

• Client marketing (driving traffic to your mobile site)
Client mobile ad-enablement (monetizing your mobile site traffic through mobile advertising)

Development of mobile downloadable applications

• Porting to multiple devices
Mobile directory submissions

Social networking application development including mobile-social integration for access on-the-go

iPod publishing platform

Web development

Made-for-mobile content production services

• Consulting related to your in-house productions
Production services using our made-for-mobile experienced crew and studio
Post production using our made-for-mobile experienced crew

Billing and accounting

Customer Service

Mobile/social consulting and strategic planning services